By Bruce Japsen, Forbes Contributor
MAY 14, 2014 – The elusive goal to provide consumers more transparency about prices may soon be achieved via a collaborative effort of health insurance giants AetnaAET+0.04% (AET), HumanaHUM-1.5% (HUM) and UnitedHealth GroupUNH-0.97% (UNH), the three confirmed today.
A nonprofit organization the three work with known as Health Care Cost Institute, a nonpartisan research organization, said the insurance companies will develop and provide consumers “free access to an online tool that will offer consumers the most comprehensive information about the price and quality of health care services.” Additional health plans could soon join Aetna, Humana and UnitedHealth in the effort.
The move by the insurance companies comes as more Americans gain health care coverage under the Affordable Care Act. Meanwhile, these newly insured Americans and those already with coverage are demanding more information about the cost of care as…
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