By Bruce Watson
JUNE 7, 2013 – In old movies and TV shows, medical care always seems like a simple thing. When Beaver Cleaver or Jem Finch is sick or injured, the kindly neighborhood doctor shows up, fixes everything, and gives the parents a bill. Payment usually occurs off screen, but the medical expenses never seem especially onerous: the “Beaver’s Tonsils” episode of Leave it to Beaver doesn’t finish with Mr. Cleaver telling his son to hold on for a month until finances are better. And the broken arm scene in To Kill a Mockingbird doesn’t end with Atticus telling Jem to man up until they can make it to the free clinic. Instead, the process is simple: injury, treatment, payment, healing.
For a growing number of doctors who are trying to recapture the simplicity — and profitability — of old fashioned family medicine, the solution seems to lie in…
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