RICTOR, MD: PART 2 of 2: The Unlearning Process of Direct Primary Care

My only comment is to quote the final paragraph from Dr. Rictor’s excellent treatise on the distinction and benefits of DPC compared to traditional third-party financed care:

“The biggest challenge to the Direct Primary Care model today is not implementation or management. Educating America is the goal and greatest challenge. Restoring respect and patient responsibility follows the education. As I have experienced many times over, once the patient understands the aspects of Direct Primary Care, the look of anger and fear is replaced with reassurance and satisfaction and discovery. Our goal is not to turn people into patients but to free the person to maximally enjoy life with a healthcare system that encourages their pursuit of happiness rather than our current system that complicates compliance, limits access and continues to increase in cost with decreased value. “

The Direct Primary Care Journal

PART 2 of 2: The Unlearning Process of Direct Primary Care

By Kenneth W. Rictor, MD, DPC Journal Contributor | Scotland Family Medicine

Kenneth Rictor, MD  Fellow of American Academy of Family Medicine  Certified Health Coach with Take Shape For Life  Founder and Owner Kenneth Rictor, MD Fellow of American Academy of Family Medicine Certified Health Coach with Take Shape For Life Founder and Owner

JULY 21, 2014 – After 25 years as a fee-for-service Family Practice physician in private practice I have made the change to a Direct Primary Care model. I have been envisioning this model for the past 10 years and seriously planning for the conversion over the past 2 years. As I have been discussing this new model with my existing patients, it has become increasingly apparent that in order for patients to accept and be educated about Direct Primary Care there also needs to be an unlearning of conventional fee-for-service insurance medicine.

We have all been living with insurance-based primary care for the past 30…

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