Why Employers Are Being Fooled by Engagement | The Institute for HealthCare Consumerism

By Russell Benaroya, Co-Founder & CEO, EveryMove

Secret: engagement is the wrong metric, and it is masking what you should really care about.Let’s look at the positives first. For one thing, engagement is an acknowledgment that if employees don’t access services, there will never be any downstream benefits. We need to at least get people paying attention, and that’s a good thing. We have generally acknowledged that outcomes in the form of verifiable lower health care costs is an important but longer term investment that should not hinder the desire of an organization to promote the myriad of benefits of living a healthy lifestyle today. Let’s talk about the downside of the term engagement.

via Why Employers Are Being Fooled by Engagement | The Institute for HealthCare Consumerism.

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