Hari is a former management consultant turned self-styled consumer activist who uses her blog to wage war on the toxins in our foods — from supposedly “hazardous chemicals” in pumpkin spice lattes to the genetically modified ingredients in grocery aisles. Here’s how the New York Times described her approach:
Sometimes she finds an ingredient, often an ugly-sounding chemical (propylene glycol, which she said was in beer), and finds a secondary industrial use (antifreeze) for it. (In this case, Ms. Hari actually confused her chemicals. Dr. David H. Gorski, a surgical oncologist who also has a degree in chemistry, wrote on Science-Based Medicine that the beer ingredient is propylene glycol alginate, which, despite its name, is not even close to propylene glycol, is not antifreeze and is derived from kelp.)
Hari then harnesses the power of her massive audience (known as the Food Babe Army) and online petitions to get food chains and manufacturers to stop using the ingredients she deems harmful, based on her pseudoscientific analyses. It doesn’t matter that what she says usually isn’t backed by research evidence, or that the chemicals she singles out pose no real danger to human health.