The Fallacy of Big & Broad Wellness Programs | The Institute for HealthCare Consumerism

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Matt Cook, Director of Account Management, Omada Health

Perhaps a better line to describe the current state of wellness programs would be “If you build it, and spend a lot of money to incentivize people to use it, they will come – but they probably won’t stay or change their behavior long-term.” Not as catchy, but certainly more accurate. Fortunately, a gradual shift is beginning to take place, in which we’re learning from the failures of big and broad and zeroing in on a more focused and effective approach to wellness.

via The Fallacy of Big & Broad Wellness Programs | The Institute for HealthCare Consumerism.